About INEIVE

Ambition sprouts in a corner of the Far East

What we can do as a wear brand to deepen the appeal of cycling

While proposing a cool and sophisticated style for people who enjoy sports riding as part of their daily lives, we also want to convey the appeal of cycling as a professional sport. INEIVE is a cycling wear brand based in Tokyo that was born from this idea.

Our purpose is to develop and spread cycling culture in Japan. INEIVE's functional and beautiful cycling wear is a product aimed at people who enjoy sports riding as part of their daily lives, but we also hope to change the way Japanese society views sports bikes. For example, stylish clothing inspired by the racing scene may encourage people to adopt beautiful riding movements. If that's the case, it may be possible for mature users to change people's image of cycling to something smarter and cooler.

We also see similar potential in cycling as a professional sport. There is no doubt that the competitive ability to compete against the world and the increasing popularity of sports as a spectator sport will have a major impact on Japanese society. As a material manufacturer, INEIVE's mission is to support cycling by developing clothing that can contribute to winning and improving records. Furthermore, through the brand's activities, we hope to highlight the appeal of watching races and share the excitement with users, thereby deepening Japan's bicycle culture.

There is no doubt that a great cycling culture has developed over time in Europe. INEIVE respects their traditions, explores their own style from a Japanese perspective, and continues to produce superior cycling apparel. And with an eye on the globalized cycling scene, we will open up a new world from a corner of the Far East .